On Wednesday, 26.04.2023, our first Open House event took place in Erfurt at Zeitfracht Medien GmbH. In addition to a production tour through the logistics center, our guests gained insights into the cooperation between CPI and Zeitfracht and attended two presentations by our guest speakers.

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Mr. Lars Flick, Managing Director of the agency goldorange.com, showed how to make the backlist more visible on the web. In doing so, he addressed the great potential of images: "Good product images not only ensure an optimized shopping experience, but also have a direct impact on sales and turnover."

Mr. Tobias Ott, Managing Director of pagina GmbH and head of the working groups of the IG Nachhaltigkeit of the Börsenverein (German Publishers and Booksellers Association), after an unsparing look at the current climate change situation, advocated two things: a drastic reduction in the footprint - and a self-confident role for publishers with regard to our "handprint," i.e., the social benefit of our industry. Print on demand is a tool that is better used too early than too late to conserve resources while making them available.

The day was rounded off with a joint dinner at the Dorint Hotel with exciting discussions.