CPI eMotion wins Bastei Lübbe AG as partner for 3D visualizations of books
< Ulm, May 2024 > Bastei Lübbe AG has always attached great importance to special book designs and finishes. In order to highlight this clearly on the online store portals, the Cologne-based publishing house will be working with CPI eMotion in future.
The common goal is to display the best possible images of the publishing products on all digital sales channels in order to convey the haptic features of the books to customers virtually as well. “Image quality is extremely important to us as a publisher. Thanks to the automation, we now have the opportunity to guarantee the optimal presentation of each book on all channels,” explains Head of Sales Sandra Hermes. From now on, the visualization of a large number of novelties as well as numerous backlist titles will be implemented.
CPI's advanced 3D graphics software eMotion will be used to create high-resolution, appealing images of the publishing products. This technology allows a new visual dimension to be added to any book, from new releases to long-standing classics.
“With eMotion, we offer a technology that not only improves visualization, but also helps publishers market their books effectively in the digital space. This collaboration with Bastei Lübbe is an example of how technological innovations can change the book market in the long term,” says Robert Höllein, Head of Business Development at CPI.
Interested publishers can now contact CPI to find out more about the possibilities of this technology and how they can improve their online presence and customer interaction.
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